Rougine Pharmed took part in the First International Congress and The 28th Annual Congress of Optometry of Iran — one of the country’s leading scientific gatherings for eye care professionals — bringing together optometrists, vision-care specialists, and industry companies from across Iran.
Rougine Pharmed used the event to present Alcon products and the latest technologies behind them, with particular attention on two newer additions to its lineup: TOTAL30™, and OptiFree PureMoist™ lens solution. The booth drew steady interest throughout the congress, with the team engaging directly with attendees to walk them through the technical details and everyday benefits of the products on offer.
The response was strong. Optometrists who tried the lenses and solution consistently pointed to their comfort and performance, reinforcing the trust Alcon has built within Iran’s professional community.
For Rougine Pharmed, showing up at events like this one is part of a longer-term strategy: staying close to the people who recommend these products every day, and using every congress as a chance to deepen that relationship. The company plans to keep that momentum going, treating future events as an ongoing conversation with Iran’s optometry community rather than a one-off showcase.