Rougine Pharmed, the exclusive representative of Alcon contact lenses in Iran, participated in the 2025 TOPEX Specialized Exhibition in Tehran with the aim of introducing the latest products, strengthening relationships with the professional eye-care community, and presenting the latest global technologies in the field of vision care.
As one of the most important events in Iran’s optical, eyewear, lens, and vision-care equipment industry, TOPEX annually brings together leading companies, vision-care professionals, optometrists, ophthalmologists, optical center managers, and industry professionals. Rougine Pharmed’s participation in this event provided a valuable opportunity to showcase Alcon’s latest innovations and establish closer engagement with professionals and key stakeholders in the field.
At the Rougine Pharmed booth, visitors were introduced to Alcon’s latest products, including ™TOTAL30™, AIR OPTIX™, FreshLook, and ™OPTI-FREE contact lens care solutions. The company’s scientific experts and specialized team provided detailed information about the features and benefits of each product, as well as the advanced technologies incorporated into Alcon’s products, including Water Gradient technology and advanced silicone hydrogel technologies.
Throughout the exhibition, numerous meetings were held with optometrists, optical center owners, distributors, and market professionals. The latest trends in the contact lens industry, the needs of the Iranian market, and opportunities for developing scientific and commercial collaborations were discussed and explored. Rougine Pharmed’s experts also addressed visitors’ specialized questions regarding proper lens selection, appropriate contact lens care practices, and the key features of Alcon products.
Participation in TOPEX provided an opportunity not only to introduce innovative products and technologies but also to strengthen professional relationships, exchange knowledge, and gain a deeper understanding of the evolving needs of Iran’s optical market. The strong response from professionals and industry stakeholders at the Rougine Pharmed booth reflected the professional community’s confidence in the quality of Alcon products and the company’s position in Iran’s eye-care market.
Rougine Pharmed firmly believes that active participation in specialized exhibitions, organizing educational programs, and maintaining continuous engagement with the scientific community play an important role in advancing knowledge, enhancing professional standards, and introducing innovative eye-care technologies. Through its close collaboration with Alcon, the company remains committed to providing authentic products, supporting continuous education, and empowering professionals in the field of vision care.