As part of its ongoing scientific and educational initiatives, Rougine Pharmed, the exclusive representative of Alcon contact lenses in Iran, organized a specialized event in Isfahan focused on the introduction of ™TOTAL30 contact lenses. The event aimed to enhance scientific knowledge within the optometry community and introduce the latest innovations in eye care. It was attended by optometrists, eye-care professionals, optical center managers, and other industry professionals, and received an enthusiastic response from participants.
During the event, Alcon’s latest advancements in next-generation monthly contact lenses were presented, and attendees were introduced to the innovative technologies incorporated into ™TOTAL30. The main focus of the presentation was Alcon’s exclusive Water Gradient technology and the product’s distinctive features. This technology creates a lens surface with moisture levels approaching 100%, providing exceptional comfort throughout the entire wearing period. In addition, the silicone hydrogel material of the lens facilitates excellent oxygen transmission to the cornea, helping support eye health and enhance consumer satisfaction.
The scientific sessions provided a comprehensive review of the lens’s technical features, clinical benefits, indications for use, differences between ™TOTAL30 and other monthly contact lenses, as well as the scientific and clinical findings related to the product. Drawing on reputable international sources and studies published by Alcon, Rougine Pharmed’s scientific experts discussed the applications of the lens for individuals who wear contact lenses for extended periods, digital device users, and those seeking enhanced comfort toward the end of the day.
One of the key highlights of the event was a specialized question-and-answer session, during which participants raised questions regarding appropriate patient selection, prescribing practices, the performance of Water Gradient technology, proper contact lens care, and clinical experiences with ™TOTAL30. These questions were addressed by Rougine Pharmed’s scientific team, providing a valuable opportunity for knowledge exchange, sharing of experiences, and scientific discussion among professionals.
Holding this event in Isfahan not only provided an opportunity to introduce one of the world’s most innovative monthly contact lenses but also served as a valuable platform for strengthening relationships with the optometry and eye-care communities in the province and further familiarizing professionals with Alcon’s latest technologies. The scientific gathering provided an environment for constructive interaction, sharing up-to-date knowledge, and exploring innovative approaches in the field of eye care.
Rougine Pharmed considers knowledge development, continuous education, and the provision of authentic, high-quality products among its most important responsibilities. Through organizing scientific programs in different cities across the country, the company continues to contribute to the advancement of vision health and the development of professional knowledge and awareness.
The organization of this event represented another step in Rougine Pharmed’s commitment to supporting the professional eye-care community and introducing the latest technologies and products from Alcon to the Iranian market. This commitment will continue with the aim of advancing knowledge, enhancing the quality of vision-care services, and creating value for both professionals and consumers.