As part of its commitment to advancing scientific knowledge within the optometry community and introducing the latest innovations in eye care, Rojin Pharmed organized a specialized scientific event in 2025 focused on the introduction of ™TOTAL30 contact lenses from the renowned Alcon company. The event was attended by a distinguished group of optometrists, vision-care professionals, and representatives from the optical industry, and received an enthusiastic response from the attendees.
During the event, the key features, innovative technologies, and clinical benefits of ™TOTAL30 contact lenses were comprehensively presented. Rougine Pharmed’s scientific experts and specialized team introduced Alcon’s latest advancements in silicone hydrogel contact lens design and Water Gradient technology, highlighting the role of this technology in enhancing comfort, maintaining moisture at the lens surface, and improving the overall daily wearing experience.
A significant part of the event was dedicated to an interactive question-and-answer session, during which participants raised specialized and scientific questions regarding the performance, clinical applications, benefits, and differences between ™TOTAL30 and other monthly contact lenses. These questions were addressed by Rougine Pharmed’s scientific team and experts based on the latest scientific studies and evidence, creating an opportunity for knowledge and experience sharing among professionals.
In addition to introducing one of Alcon’s most innovative products, the event provided a valuable opportunity to strengthen engagement with the optometry community, share the latest global knowledge, and familiarize professionals with innovative eye-care technologies. Rojin Pharmed firmly believes that scientific development and continuous education, alongside the provision of authentic, high-quality products, play an essential role in promoting eye health and enhancing consumer satisfaction.
The successful organization of this event represented another step in Rougine Pharmed’s ongoing commitment to supporting the professional eye-care community and bringing the latest global products and technologies to the Iranian market. This journey will continue with the collaboration of Alcon and the ongoing support of professionals in the field.