As part of its ongoing scientific and educational initiatives, Rougine Pharmed, the exclusive representative of Alcon contact lenses in Iran, organized a specialized event in Mashhad focused on the introduction of TOTAL30™ contact lenses. The event aimed to enhance scientific knowledge within the optometry community and introduce the latest innovations in eye care. It was attended by optometrists, eye-care professionals, optical center managers, and other industry professionals, and received an enthusiastic response from participants.
During the event, Alcon’s latest advancements in next-generation monthly contact lenses were presented, and attendees were introduced to the innovative technologies incorporated into TOTAL30™. The main focus of the presentation was Alcon’s exclusive Water Gradient technology and the product’s distinctive features. This technology creates a lens surface with moisture levels approaching 100%, providing exceptional comfort throughout the day. In addition, the silicone hydrogel material of the lens facilitates excellent oxygen transmission to the cornea, helping support eye health during daily wear.
The scientific sessions provided a comprehensive review of the lens’s technical features, clinical benefits, indications for use, differences between TOTAL30™ and other monthly contact lenses, and relevant scientific study findings. Drawing on reputable international sources and studies published by Alcon, Rougine Pharmed’s scientific experts discussed the benefits of the lens for individuals who wear contact lenses for extended periods, digital device users, and those seeking enhanced comfort toward the end of the day.
One of the key highlights of the event was a specialized question-and-answer session, during which participants raised scientific and clinical questions regarding appropriate patient selection, prescribing practices, the performance of Water Gradient technology, proper contact lens care, and clinical experiences with TOTAL30™. These questions were addressed by Rougine Pharmed’s scientific team, providing an excellent opportunity for knowledge exchange, sharing of clinical experiences, and scientific discussion among professionals.
Holding this event in Mashhad not only provided an opportunity to introduce one of the world’s most innovative monthly contact lenses but also created a valuable platform for strengthening engagement with the optometry community in eastern Iran and expanding scientific interactions with professionals in the field. Rougine Pharmed considers knowledge development, continuous education, and the provision of authentic, high-quality products to be fundamental pillars of its activities and strives to make the latest eye-care technologies accessible to professionals across the country through scientific and educational programs.
The organization of this event represented another step in Rougine Pharmed’s commitment to supporting the professional eye-care community and introducing Alcon’s most innovative products to the Iranian market. This commitment will continue with the goal of promoting vision health, sharing the latest global knowledge, and expanding scientific collaboration with eye-care professionals.